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The Nike Air Max have crossed generations and have always found their audience. Some are fans since the 90s, others since the 2000s. With, they have good memories, remember their first pair.

For the release of the limited editions of Nike Air Max Los Angeles, Rotterdam and Lyon, we were asked to produce the part taking place in Lyon. So we called on two artists from Lyon to highlight the new pair of Air Max BW Lyon: Johnson, dancer, and Tedax Max, rapper. And we gave them the floor because who better than fans of the brand to talk about it?

Directed by Elza Jo

Production : Halal Film

Client : Nike