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For the launch of the new Jeep Renegade, the Italian agency Frame Communication called on Plus de Prod for the executive production of the ad.
The images of the SUV, entirely shot in Lyon and at the Serre Ponçon lake near Gap, are punctuated by the song “I’m Renegade” written by Victor, leader of the group LNRipley. He shares his free spirit, his ability to change the rules of the game and to transform the ordinary into the extraordinary: concepts that emerge forcefully from his poetry in music, following this instinct – which is also Jeep’s – of discovery and adventure.

The video is a succession of images that cross borders. The artist tells his world in the first person, in which the only borders are the sky and the horizon.

Directed by Andrea Muglia

Agence : Frame Communication

Client : Jeep