NEW BALANCE x STONE ISLAND

For their latest campaign ahead of the World Cup, Stone Island and New Balance pay tribute to the aesthetics and spirit of 1990s football culture. The campaign is fronted by, among others, Endrick, player for Olympique Lyonnais.

We handled the line production in Lyon.

Client : New Balance and Stone Island

Production : 15th Day (UK)

French line production : Plus de Prod

Director : Bolade Banjo

DOP : Fraser Rigg

2026