On the road since 1968, the Toyota Hilux is a must-have pickup from Toyota. Made for off-roading and steep roads, powerful and robust, it has many followers.

Demonstrating the strength and reliability of this pickup was the main idea of this ad. We therefore decided to exploit our beautiful landscapes in the Rhône-Alpes region, by choosing to shoot in Haute-Savoie, in the Aravis Mountains.